Event marketing is one of the fastest growing fields in marketing and advertising today. It’s everywhere you look in today’s culture although; you probably don’t readily recognize the majority of the event marketing programs when you see them. That’s because there are many flavours to event marketing and there are no hard rules about what exactly is and isn’t event marketing.
Event marketing describes the process of developing a themed exhibit, display or presentation to promote a product, service, cause or organization leveraging in person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur through various inbound and outbound marketing techniques.