lead qualification

Lead qualification is the process of determining whether a potential customer is a suitable candidate to purchase the product or service the sales person is selling.

Qualifying a prospect includes determining the following:

  • Does the product or service full fill the prospect’s needs or wants?
  • Can the prospect afford to purchase the product or service?
  • Is the prospect eligible to buy?
  • Does the prospect have the authority to buy? Does the employee have authority to make a purchase for the company (for instance)?

Stop wasting sales time on unqualified pursuits and let us bring those opportunities that can maximize your success. We provide a seamless hands off to sales with qualified contacts.